Brand Audit
A structured review of someone's current online presence to identify gaps in clarity, consistency, and credibility.
A brand audit reviews a person's website, LinkedIn, bio, and search presence against a consistent set of criteria, clarity of positioning, consistency across platforms, and trust signals, to identify what's working and what's creating confusion or lost opportunities.
Example
A brand audit might reveal that someone's website says one thing about their specialty while their LinkedIn headline says something else entirely.
Nuance
A useful brand audit results in specific, actionable findings, not just a general impression that "the brand needs work."