Reputation Management
Monitoring and shaping what appears when someone searches your name, and addressing gaps or outdated information.
Reputation management covers what shows up in search results, reviews, and social profiles when someone looks you up, and the ongoing work of keeping that picture accurate, current, and aligned with how you actually want to be perceived.
Example
An executive whose top search result is a five-year-old news mention from a previous company might work on reputation management by building out current, accurate profiles and content that outrank the outdated result.
Nuance
Reputation management is not about hiding or suppressing accurate information. It's about making sure current, accurate, and representative information is easy to find.