Visibility
How easily the right people can find and recognize you, as distinct from how polished your materials look.
Visibility describes how often and how widely someone shows up in front of the audience that matters to them, through search results, LinkedIn, speaking, referrals, and media. Someone can have excellent branding materials and still have low visibility if almost no one encounters them.
Example
A well-written bio on a website nobody visits provides polish but not visibility; being quoted in a relevant publication or speaking at a targeted event builds visibility directly.
Nuance
Visibility and credibility work together. Increasing visibility without credible material behind it can expose weak positioning faster, not fix it.