LinkedIn Profile Optimization
The process of rewriting and structuring a LinkedIn profile so it clearly communicates who you are, what you do, and why it matters.
LinkedIn profile optimization focuses on the sections people actually read first, the headline and about section, along with the experience and featured sections, so the whole profile tells one consistent, current story instead of reading like an unedited work history.
Example
Replacing a headline that just lists a job title with one that states who you help and how, such as "Helping SaaS founders build their first sales team."
Nuance
Optimization is not the same as keyword-stuffing. A profile that is easy for a human to read and understand quickly generally outperforms one written mainly for search.